Digital Papercuts
Huntington Beach Digital Marketing Agency
WE OFFER THREE LOCAL SEO PROGRAMS
1. Basic Local SEO Campaign
Ideal for a business looking for a suburb or neighborhood
based local SEO presence
2. Advanced Local SEO
Ideal for a business looking for a metropolitan city (or regional
county hotspot) based local SEO
presence
3. Multiple Location Local SEO
Ideal for businesses with up to 5 locations, working on a
local SEO presence for each of the locations
• Local SEO depends on the repeated citation of your
business’s Name, Address and Phone Number
(NAP).
You will need to provide this information, presented exactly
as it needs to be illustrated in local
directories.
• Website URL.
• Hours of operation
WHAT’S INCLUDED IN LOCAL SEO CAMPAIGNS
CAMPAIGN SETUP INFORMATION
Please note: if we are creating new Google profiles, they
often require a postcard with a PIN to be sent to the
business location. We need this PIN to activate the account.
So often the setup process can take 1-2
weeks to complete, assuming prompt delivery of the Google
PIN.
MONTHLY WORK
• We will take the correct NAP (Name, Address, Phone) from
you
• We will either create a new Google My Business profile or
optimize the current one
• We will approve reviews provided and post them to the
Google Profile, from different sources at
different frequencies to keeping them looking organic.
• We will build citations in local directories using the NAP
given
• We will approve other reviews provided, and use these ones
for posting on the business’s profile on
the directories such as Chamber of Commerce, Yellow Pages
etc.
• We will provide a Monthly Google Maps Ranking Report,
Analytics Report & Work Report
ABOUT LOCAL SEO AND GOOGLE WHAT’S INCLUDED
The “local SEO placements” area of Google changes quite
frequently. The types of things that change
include: LOCAL SEO
● The map moving from the right hand side of the page (among
Adwords listings) to the left
(within SEO listings)
● The number of listings displayed on page 1 changes.
Currently 3 in Google Maps.
● At the writing of this document, a recent change was to
both move the local listings within the
organic SEO results, and reduce the number of page 1 local
listings to 3. This made the local
SEO listings much more competitive than they were
previously, where up to 7 listings were
Displayed previously.
● You should be aware that Local SEO is an ongoing marketing
strategy, not a one time thing you can do. That
your profile should be kept up to date, similarly to a
profile on other ratings websites
(TripAdvisor is a good example) and the importance of
providing us real reviews for
Publication.
● We cannot guarantee results: We do not own Google or Bing,
nor can we control what your competitors are doing or have done to date.
SEO Is Working When:
·
Success in an SEO campaign means the website is ranking well in
Google for the keywords being targeted in the campaign. This means at a
minimum, most keywords are on page 1 of Google. Many keywords will hopefully
also be within the top 3 positions
·
This will be reported by a monthly SEO Ranking report
·
Typically, this will also mean an increase in organic (free),
search driven traffic to the website. This means more sales for your business
·
Website traffic will be reported on with the monthly traffic
reports generated from Google Analytics (assuming access to Google Analytics
has been given)
·
A successful SEO campaign will also ensure that the your
business is represented strongly and professionally when people search for the
business specifically
·
These are the basics of a reputation management campaign
·
Citation Creation: There are many listings for the business in
business directories etc, taking most places in Google page 1
·
All content related to your brand are written professionally and
correctly represent your key messages.
Digital Papercuts
5409 Warner Ave
Ste A-2011
Huntington Beach, CA 92649
